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Created by YellowBulbs and produced by Fickle Formula, Tata Wiron’s musical ad film salutes the spirit of small businesses that have kept the economy going.
Small businesses are the backbone of the Indian economy, and have been hard hit by the COVID pandemic. To salute the spirit of small entrepreneurs and workers, Tata Wiron recently released an ad film, titled #RozaanaKiDhun.
Conceptualised by the company’s digital agency YellowBulbs and produced by Fickle Formula, the film captures the spirit of small businesses and individuals. They have gone about their daily business and kept the economy going during these trying times.

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