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this confirms the view that digital advertisers are betting on well established platforms, such as facebook and instagram, in the face of challenging economic conditions. those concerns have led meta and other tech giants to embark on a cost cutting campaign that has so far resulted in 150,000 lay offs across the sector. earlier i spoke with ray wang, the founder of the tech advisory firm constellation research and he told me that meta has managed to keep eyeballs on its platforms and advertisers know that. yeah, they showed the digital ad winter is thawing and that is a really important piece. what you mentioned earlier was important, advertisers are flocking to the big platforms. if you don t have the users and the eyeballs, they are not going to be there and what meta showed was that they were able to keep their monthly active users still at 2.99 billion, almost 3 billion, intact, and were able to drive sales up 3% and give a queue to guidance that was much higher be ....
But at the moment meta really has to focus on finishing the metaverse to fulfil their promise of a more immersive opportunity and more opportunity to sell ads and sell targetted personalization. that will be their big driver in the future but i will not all happen at once. the barriers are there, the headsets are clunky, they last for a short period of time, they need more advancements, and if we can get to that they will at least get more people on board. what do you think this signals for big tech? it is notjust meta we have seen results from, we have seen other big tech firms reporting. the good news is microsoft did better than expected, there is some growth going on in azure, the cloud part of the business. which is important. we are about to see what amazon does tomorrow in terms of their earnings in the cloud, and then we also saw some good growth overall, in terms of what s happening with overall tech companies ....