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BBCNEWS Asia Business Report July 6, 2024



on well established platforms such as facebook and instagram in the face of challenging economic conditions. those concerns have led meta and other tech giants to embark on a cost cutting campaign that has so far resulted in 150,000 lay offs across the sector. for more on meta s results and what they say about the state of big tech let s bring in ray wang, founder of tech advisory firm, constellation research. yeah, they showed that the digital add is fine, yeah, they showed that the digitaladd is fine, and i think that s a really important piece. and what you mentioned earlier is important. advertisers are flocking to the big platforms. if you don t have the users and the eyeballs, they are not going to be there. they were able to keep their monthly active users still at 2.99 billion, almost at 3 billion intact, and they were able to drive sales up 3% and give guidance that was much higher in between the 29.5 billion to 32 billion range. and that is coming on the heels ....

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BBCNEWS Asia Business Report July 6, 2024



forecast that second quarter revenue would be above market expectations. this confirms the view that digital advertisers are betting on well established platforms such as facebook and instagram in the face of challenging economic conditions. those concerns have led meta and other tech giants to embark on a cost cutting campaign that has so far resulted in 150,000 lay offs across the sector. earlier i spoke to the founder of the tech advisory firm constellation research and it told me that meta has managed told me that meta has managed to keep eyeballs on its platforms and advertisers know that. , , ., ., that. they showed the digital at winter is that. they showed the digital at winter is falling that. they showed the digital at winter is falling and - that. they showed the digital at winter is falling and that l at winter is falling and that is important piece. what you mentioned earlier was important, advertisers are flocking to the big platforms. if you don t hav ....

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BBCNEWS Asia Business Report July 6, 2024



this confirms the view that digital advertisers are betting on well established platforms, such as facebook and instagram, in the face of challenging economic conditions. those concerns have led meta and other tech giants to embark on a cost cutting campaign that has so far resulted in 150,000 lay offs across the sector. earlier i spoke with ray wang, the founder of the tech advisory firm constellation research and he told me that meta has managed to keep eyeballs on its platforms and advertisers know that. yeah, they showed the digital ad winter is thawing and that is a really important piece. what you mentioned earlier was important, advertisers are flocking to the big platforms. if you don t have the users and the eyeballs, they are not going to be there and what meta showed was that they were able to keep their monthly active users still at 2.99 billion, almost 3 billion, intact, and were able to drive sales up 3% and give a queue to guidance that was much higher be ....

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