In this year’s MARKETING-INTERACTIVE’S Marketing Events Awards William Grant & Sons wowed the judges with its impressive strategy and execution. Along with AKA Asia, the team took home two golds for Best Event for a Targeted Community and Best Use of Hosting Platforms. It also raked in three silvers for Best Immersive Experience, best Press/Media event and Best Virtual Event (B2C) while claiming the bronze for Best Innovative Transition – Physical to virtual. In Singapore, drinking is a largely social activity, with after-hours imbibing taking place at bars and restaurants. As an alcohol and spirits distributor, the success of William Grant & Sons business has always been highly dependent on its relationships with local dining establishments and watering holes, and a key tenet of its marketing strategies year on year has hinged on partnerships and promotions with these trade partners.