11 Ways To Improve The Customer’s Digital Insurance Buying Experience
Consumers increasingly expect that companies will anticipate their needs and offer guidance at the right time. Whether it’s advertisements that appear on social media or suggestions for movies based on their streaming habits, today’s consumers have become accustomed to receiving relevant information from the companies they do business with.
Since COVID-19, consumers are turning to online sites for insurance needs 33% more often. And in our recent survey, more than 1 in 3 people reported that they’ve encountered a problem when doing business with an insurance company online. As more of your customers turn to digital channels, you must commit to offering a best-in-class digital experience. By guiding your customers through their digital journey, you can build your customers’ confidence in their purchasing decision. If your customer struggles or needs additional information, digital tools such as contextua
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//]]>// >By Jack M. Germain
Online shoppers face myriad basic obstacles, including not being able to complete a purchase transaction.
A survey by customer engagement firm goMoxie shows that consumers struggle to complete basic tasks on retail websites. Most are more likely to abandon the experience or switch to a competitor rather than seek assistance.
The research, based on 1,063 adult consumers across all ages, genders, and regions in the United States, is especially concerning given the challenges many retailers already face as a result of the COVID-19 pandemic.
According to eMarketer, e-commerce sales will climb by 18 percent in 2020 to reach $709.78 billion. That represents 14.5 percent of total U.S. retail sales.
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//]]>// >By Jack M. Germain
Online shoppers face myriad basic obstacles, including not being able to complete a purchase transaction.
A survey by customer engagement firm goMoxie shows that consumers struggle to complete basic tasks on retail websites. Most are more likely to abandon the experience or switch to a competitor rather than seek assistance.
The research, based on 1,063 adult consumers across all ages, genders, and regions in the United States, is especially concerning given the challenges many retailers already face as a result of the COVID-19 pandemic.
According to eMarketer, e-commerce sales will climb by 18 percent in 2020 to reach $709.78 billion. That represents 14.5 percent of total U.S. retail sales.