11 Ways To Improve The Customer’s Digital Insurance Buying Experience
Consumers increasingly expect that companies will anticipate their needs and offer guidance at the right time. Whether it’s advertisements that appear on social media or suggestions for movies based on their streaming habits, today’s consumers have become accustomed to receiving relevant information from the companies they do business with.
Since COVID-19, consumers are turning to online sites for insurance needs 33% more often. And in our recent survey, more than 1 in 3 people reported that they’ve encountered a problem when doing business with an insurance company online. As more of your customers turn to digital channels, you must commit to offering a best-in-class digital experience. By guiding your customers through their digital journey, you can build your customers’ confidence in their purchasing decision. If your customer struggles or needs additional information, digital tools such as contextual guidance can provide your customers with useful snippets of information at the appropriate moment, essentially giving customers an answer before they even ask the question.