Clinic demonstrations, podcasts, and TV shows: Hristio Boytchev reveals how an ambitious deal between a leading medical education provider and the tobacco industry collapsed this week
The medical education provider Medscape has bowed to pressure and agreed to permanently remove a series of accredited medical education courses on smoking cessation funded by the tobacco industry giant Philip Morris International (PMI), The BMJ and The Examination have found. Medscape has acknowledged its “misjudgment” in a letter to complainants and says that it will not accept funding from any organisation affiliated with the tobacco industry in the future.
The move comes after a BMJ investigation revealed the PMI deal and widespread protests among doctors and academics in reaction to the partnership. Critics had said that the content tended to portray non-cigarette nicotine products as relatively harmless, therefore aligning with the commercial interests of PMI, which also sells e-cigarettes, nic
Hospital re-admissions cost the NHS £1.6 billion a year, so it is hoped such programmes could help drive down the NHS s record 7.7 million waiting list for surgery.
Craetus Announces Partnership with Kent & Medway Prehab
Craetus will support pan Kent programme to deliver digital prehab services across the county in South East England
LONDON, Dec. 17, 2020 /PRNewswire/ Today Craetus Digital Healthcare Ltd., a medicine technology start-up specializing in chronic conditions management, announced it has partnered with Kent and Medway Prehab programme to support the roll out of digital prehabilitation services across Kent and South East England.
Prehabilitation, which optimises patients before major surgery and cancer treatments, has proven to have a positive impact on health outcome after surgery and reduce length of hospital stay.
Craetus platform enables cost efficient and scalable delivery of prehabilitation services and removes the need for face to face contact compared to traditional methods of delivery. The platform is aimed at Insurers, Healthcare providers and Employers.