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How to Title Your Book

By Scott LorenzWestwind CommunicationsSome authors agonize over the titling of their book and some pull it straight out of thin air. I suggest a more methodical approach.I was recently interviewed by author and television talk show host Tara Kachaturoff on Michigan Entrepreneur TV. We discussed book marketing, book publicity and ....

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How to Promote Your Podcast

Podcasters: Want More Downloads and More Influence?By Scott LorenzWestwind CommunicationsPodcasts are more popular today than ever before. Whether you are a guest on a podcast or interview authors and experts, you need to promote the show to expand your audience. You can have the greatest podcast with the best guests ....

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Scott Lorenz, Book Publicist & Author of 'Book Title Generator,' Featured on Michigan Entrepreneur TV

Plymouth, MI—Scott Lorenz, book publicist, President of Westwind Book Marketing and author of Book Title Generator: A Proven System in Naming Your Book, was recently interviewed on Michigan Entrepreneur TV by Tara Kachaturoff.“People asked me to write a book about book marketing, but the tactics change every few months,” says ....

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