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[Startup Bharat] This automotive B2B ecommerce platform is making car maintenance affordable and easy

Pune-based automobile parts ecommerce platform SparesHub is catering to B2B customers and promises better pricing and same-day delivery of spare parts. ....

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A behind-the-scenes look into the mad ad world

Updated Jan 20, 2021, 12:28 pm IST
The novel based on the advertising world was produced in a unique way, making it a World Record contender
Mad ad world
The lockdown necessitated by the COVID-19 pandemic gave people the chance to do interesting things, out-of-the-box things, and allowed free flow of creativity. It brought three-times author Aryani Banerjee and debutant writer Tapas Gupta together to pen, or rather type,
The Mad Ad Years, billed as India’s first fictional work on advertising. The book was not only conceived during the lockdown, but was written over multiple WhatsApp chats, as the two authors were placed at different cities Aryani in Kolkata and Tapas in Delhi. ....

West Bengal , United States , Hong Kong , Prashant Gupta , Aryani Banerjee , Devabrata Chakrabarty , Tapas Gupta , Mad Ad Years , Mad Men , Limca Book , Guinness Book , The Mad Ad Years , மேற்கு பெங்கல் , ஒன்றுபட்டது மாநிலங்களில் , ஹாங் காங் , பிரஷண்ட் குப்தா , தபஸ் குப்தா , பைத்தியம் விளம்பரம் ஆண்டுகள் , பைத்தியம் ஆண்கள் , லிம்கா நூல் , கின்னஸ் நூல் , தி பைத்தியம் விளம்பரம் ஆண்டுகள் ,

The Mad Ad Years: An advertising fiction that chronicles the last 40 years of Indian adland, written over WhatsApp

The Mad Ad Years: An advertising fiction that chronicles the last 40 years of Indian adland, written over WhatsApp
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Veteran adman Tapas Gupta co-wrote it with author Aryani Banerjee during the lockdown and over 1,60,000 words.
âIt is the first of its kind advertising fiction,â said Tapas Gupta, co-author of âThe Mad Ad Yearsâ, a book whose idea took birth over a simple phone call and was written over WhatsApp. Yes, you read that right.
Gupta is a veteran adman who spent over 22 years in the McCann-Erickson system before starting BEI Confluence, an advertising and communication agency. He wrote the book with his niece and author Aryani Banerjee who has written two books before this: âLittle Longer Than Foreverâ and âShadows of Solitudeâ and has worked with news media company âNewsXâ. ....

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