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Books - Ad veteran Tapas Gupta and author Aryani Banerjee on 'The Mad Ad Years'

'The Mad Ad Years' was co-authored during the lockdown through WhatsApp ....

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A behind-the-scenes look into the mad ad world

Updated Jan 20, 2021, 12:28 pm IST
The novel based on the advertising world was produced in a unique way, making it a World Record contender
Mad ad world
The lockdown necessitated by the COVID-19 pandemic gave people the chance to do interesting things, out-of-the-box things, and allowed free flow of creativity. It brought three-times author Aryani Banerjee and debutant writer Tapas Gupta together to pen, or rather type,
The Mad Ad Years, billed as India’s first fictional work on advertising. The book was not only conceived during the lockdown, but was written over multiple WhatsApp chats, as the two authors were placed at different cities Aryani in Kolkata and Tapas in Delhi. ....

West Bengal , United States , Hong Kong , Prashant Gupta , Aryani Banerjee , Devabrata Chakrabarty , Tapas Gupta , Mad Ad Years , Mad Men , Limca Book , Guinness Book , The Mad Ad Years , மேற்கு பெங்கல் , ஒன்றுபட்டது மாநிலங்களில் , ஹாங் காங் , பிரஷண்ட் குப்தா , தபஸ் குப்தா , பைத்தியம் விளம்பரம் ஆண்டுகள் , பைத்தியம் ஆண்கள் , லிம்கா நூல் , கின்னஸ் நூல் , தி பைத்தியம் விளம்பரம் ஆண்டுகள் ,