Live Breaking News & Updates on Tamil Nadu Consumer Products Distributors Association

Reckitt Benckiser India has started to incentivise its distributors and retailers by giving them Amazon and Flipkart vouchers on completing sales targets, which was earlier given in cash. Some of its distributors have protested the move.

Fast-moving consumer goods companies typically incentivise the supply chain with cash on meeting their sales targets.

The company has also changed the return of damaged goods policy with its distributors. ....

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