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Publicis Singapore launches 'My Happy Table' campaign for McDonald's reuniting families between Singapore and Malaysia


April 22 2021, 11:11 am | BY Kim Shaw | No Comments
McDonald’s Singapore celebrated this Ramadan with the launch of ‘My Happy Table’ via Publicis Communications Singapore. The physical activation uses technology and camera setup to help Singapore-based individuals “reunite” with their family in Malaysia. Through this experience, family members will once again be able to break fast together as though they are seated at the same table.
 
Set up at physical McDonald’s locations in Singapore and Johor Bahru, a full-sized hybrid table was created so family members from both Singapore and Malaysia can sit down together to have their McDonald’s meal. My Happy Table will be opened for public usage from 23 April to 28 April with call for entry starting on 19 April. The setup will be done within party rooms at the McDonald’s Canberra Plaza (Singapore) and McDonald’s Taman Desa Tebrau (Johor Bahru, Malaysia). ....

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Mcd S'pore to connect M'sian families via 'My Happy Table'


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SINGAPORE (Bernama): In helping Malaysians stranded in Singapore celebrate Ramadan with their loved ones back home, McDonald’s Singapore will help connect them with their families in Malaysia via its new campaign My Happy Table.
Do you (or anyone you know) have family in Johor Bahru that you miss celebrating Ramadan with? My Happy Table will be connecting more Muslims with their families back home, ” posted McDonald’s Singapore in its official Facebook page on Monday (April 19).
To enter, interested Malaysians may share their story in the comment section of the post, said the foodservice retailer.
McDonald’s Singapore, which has a network of more than 130 restaurants island-wide, said the most heartwarming entries will enjoy My Happy Table with a complimentary McDonald’s meal across borders. ....

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