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PPC salaries 2023: How much do in-house, self-employed, and agency search marketers make

Advertisers can use this report to negotiate leverage when discussing compensation for a new position or pursuing a pay increase with current employers. ....

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In 2023, Savvy DTC Brands Diversify Playbook

No longer able to rely on Meta and facing a recession, digitally native brands are finding new ways to do performance marketing. ....

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How and why marketers are revisiting PPC campaign organization

Learn how to organize your campaigns for maximum performance and deliverability from four PPC experts. ....

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PPC salaries: How much in-house, agency search marketers make in 2022

This data will help give you some bargaining power, whether you're negotiating salary for a new role or seeking a raise from your employer. ....

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To keep up with mobile shoppers, Peace Out Skincare brand invests in SMS marketing

To keep up with mobile shoppers, Peace Out Skincare brand invests in SMS marketing
May 21, 2021
Peace Out Skincare is betting big on SMS marketing after it recently moved the channel from considering it experimental to part of its core marketing strategy in an effort to keep up with changing shopper habits.
The California-based skincare company launched SMS marketing efforts last summer in line with promoting a new product, messaging shoppers early access deals and other campaign exclusives. Since then, the channel has grown to make up an estimated 30% of Peace Out’s direct sales, per a brand spokesperson.
About 80% of Peace Out Skincare’s customers are shopping via mobile phone and online, said Erin Murray, vice president of brand and consumer marketing, who did not give exact figures. The brand’s SMS strategy is part of the plan to meet those shoppers there. Instead of hard sales, Peace Out Skincare is using the channel to offer earl ....

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