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Taco Bell testing plant-based Cravetarian taco


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April 22, 2021
Taco Bell is advancing its plant-based food strategy with a pilot test of a plant-based protein made from a pea/chickpea blend.
The news comes on the heels of the brand s continued commitment to provide more vegetarian options in 2021. Last month, the brand introduced the spicy potato soft taco and its cheesy fiesta potatoes.
Called the Cravetarian (think vegetarian) Taco, the boldly seasoned menu item includes everything the Crunchy Taco Supreme has except, obviously, the meat, according to a Taco Bell spokesperson, and is priced at $2.19.
The term Cravetarian is inspired by all of Taco Bell s craveable options and it emphasizes how no one should have to sacrifice bold flavors for their lifestyle, the spokesperson told QSRWeb in an email. When the Cravetarian Taco is served as-is, it is American Vegetarian Association certified vegetarian and 180 calories, while a standard crunchy taco supreme is 190 calories. ....

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Taco Bell is testing a new meat alternative


Taco Bell is testing a new meat alternative
Taco Bell is testing a new meat alternative taco ahead of an expected launch of new offerings featuring Beyond Meat.
It’s called the Cravetarian Taco, a temporary menu item that includes a “boldly seasoned plant-based protein” made from peas and chickpeas. It’s loaded with cheddar cheese, lettuce, diced tomatoes, reduced-fat sour cream and served on a crunchy corn shell.
However, it’s only being sold at one Taco Bell location, in Orange County, California, until April 29 for $2.19.
The “proprietary protein,” as it was described in a statement, was created in-house at the Taco Bell Test Kitchen. The chain said it’s still developing other plant-based meats with Beyond Meat and will test them later this year. ....

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