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Assassin s Creed Valhalla and Odyssey will crossover in free new missions tomorrow

Assassin's Creed is getting crossover stories in which Odyssey's Kassandra meets Valhalla's Eivor, free tomorrow.

If you re still marketing to white cis males, you re alienating more than half your players

Women don t sell video games. That s one of the attitudes allegedly expressed by Ubisoft s marketing department and management on 2018 s Assassin s Creed Odyssey, mandating the game needed a playable male as an alternative to Kassandra. But Kulpreet Virdi, founder of the fan movement Assassin s Creed Sisterhood, is urging games firms to move beyond this outdated perception and she believes the way new releases are promoted is crucial. It s a really backwards way of thinking, she says. When you market your game to men, you re ultimately ostracising 50% of your playerbase. There s a misconception that women just play cutesy games like Stardew Valley, The Sims, Animal Crossing. That just needs to go away. The playerbase has changed.

If you re still marketing to white cis males, you re alienating more than half your players

If you re still marketing to white cis males, you re alienating more than half your players
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