Stay updated with breaking news from Sylvia seybel. Get real-time updates on events, politics, business, and more. Visit us for reliable news and exclusive interviews.
Promoted from Stein IAS By Jenni Baker-26 February 2021 18:00pm The year 2020 marked a pivotal moment in time with the Black Lives Matter (BLM) movement shining a spotlight on the stunning lack of diversity across the advertising industry and the urgent need for change and action. Yet, while the B2B sector has as much of a role to play as its consumer counterparts in adland, many companies are grappling with what actions should be taken. From eliminating conscious and unconscious bias, to raising awareness of career opportunities among people of colour, to creating pathways from school to the workforce, marketers still have much to do to translate intent to action to impact. As part of the recent B2B WorldFest, The Drum and Stein IAS sought to explore key strategies and approaches to achieve ....