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How will the Commonwealth remember Queen Elizabeth II: Paragon or parasite?

Thursday’s announcement that Queen Elizabeth II died peacefully that afternoon left the United Kingdom and much of the world reeling. ....

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Reimagining the B2B Playbook

By Ian Darby-01 March 2021 14:00pm
Transformation, digital and otherwise, tops the agenda of most organizations. But how are business-to-business marketers dealing with it, and what are their key areas of focus now that we’re well into 2021?
Hard on the heels of the recent B2B WorldFest, The Drum held a roundtable discussion to answer these questions and to explore B2B marketing’s innovation in terms of strategy, creativity, and culture.
Taking part in the roundtable, moderated by Kenneth Hein, US editor of The Drum, were: Amie Stankiste, senior marketing director, S&P Global; Collette Philip, founder, Brand by Me; Theo Theodorou, advertising sales director, Microsoft; Connie Theien, senior vice president, payments industry relations, Federal Reserve System; Sam Poulter, head of corporate branding, AP Moller Maersk; and Tom Stein, chairman and chief client officer, Stein IAS. ....

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Eliminating bias and activating change in the B2B sector

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By Jenni Baker-26 February 2021 18:00pm
The year 2020 marked a pivotal moment in time with the Black Lives Matter (BLM) movement shining a spotlight on the stunning lack of diversity across the advertising industry and the urgent need for change and action. Yet, while the B2B sector has as much of a role to play as its consumer counterparts in adland, many companies are grappling with what actions should be taken.
From eliminating conscious and unconscious bias, to raising awareness of career opportunities among people of colour, to creating pathways from school to the workforce, marketers still have much to do to translate intent to action to impact. As part of the recent B2B WorldFest, The Drum and Stein IAS sought to explore key strategies and approaches to achieve ....

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Five key takeaways from B2B WorldFest 2020

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The Drum rounds up the highlights from the B2B WorldFest
In partnership with Stein IAS, The Drum staged the inaugural B2B WorldFest on 18-19 November 2020, bringing together some of the brightest minds from the global B2B marketing industry for two days of macro thinking and some truly insightful sessions.
Topics discussed ranged from how the pandemic has triggered unprecedented digital acceleration and increased emphasis on organisational culture to the evolving data landscape and how the first generation of digital natives are now key decision-makers inside many B2B enterprises. The need to advance and nurture creativity was a core theme running through several sessions. ....

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