SYKY has hired Nicola Formichetti to help bridge digital and physical fashion, 9dcc has scooped phygital brand of the year and Lacoste has teamed up with DRESSX.
SYKY will feature exclusive drops including both digital-only items and physical one-of-ones. It will also host a secondary marketplace for the trade of digital assets.
SYKY launches its fashion platform during London Fashion Week, showcasing physical and digital fashion. The luxury fashion platform offers global digital.
SYKY launches luxury fashion incubator for digital fashion designers.The chosen designers, who will be called The SYKY Collective, will be a next generation designer cohort focusing on digital fashion.