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Behind the Work: How Myths and Monsters Get a Cute Twist in a Funny, Folklore-Inspired Baby Campaign from Indonesia

Behind the Work 8 Add to collection
A campaign released by BBDO Indonesia, Guerrero and Greater China for Sweety Silver Pants touches upon Indonesian folklore beliefs that a monster may come and steal away crying babies
There is a belief in Indonesia that when a baby cries continuously, a monster may come and steal it away. Local diaper brand Sweety Silver Pants has launched a new campaign that puts a contemporary twist on these ancient, well-known myths. Ghoulish monsters have been given a ‘Baby Yoda’ transformation as the campaign urges parents to change their baby’s diapers in a timely manner. ....

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Little Monsters Warn Parents to Change Diapers in Campaign for Sweety

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BBDO Indonesia and BBDO Guerrero team up to launch radio and print campaign inspired by local myths
BBDO Indonesia and BBDO Guerrero have joined forces with Sweety on a campaign for Sweety Silver Pants. Inspired by Indonesian myths, the campaign illustrates how parents need to change their baby’s diaper regularly if they want to prevent monster tantrums.
There are still many parents in Indonesia who believe in myths and superstitions. And there is a belief that if your baby cries continuously, a monster might be trying to steal it away. But more likely, the crying is caused by a full diaper. Based on research conducted by Sweety, 80% of diaper rash is from prolonged exposure to moist diapers, resulting in skin problems such as irritation, infection, itching and redness. ....

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BBDO Indonesia + BBDO Guerrero Philippines launch campaign for Sweety warning parents to change their kids diaper before it changes them

April 19 2021, 12:05 pm | BY Kim Shaw | No Comments
BBDO Indonesia and BBDO Guerrero Philippines have joined forces with Sweety on this campaign for Sweety Silver Pants. Inspired by Indonesian myths, the campaign illustrates how parents need to change their baby’s diaper regularly if they want to prevent monster tantrums.

There are still many parents in Indonesia who believe in myths and superstitions. And there is a belief that if your baby cries continuously, a monster might be trying to steal it away. But more likely, the crying is caused by a full diaper. Based on research conducted by Sweety, 80% of diaper rash is from prolonged exposure to moist diapers, resulting in skin problems such as irritation, infection, itching and redness. ....

South Africa , El Salvador , Ezra Nathanael , Kimberly Clark Softex , Zeth Pascual , Wenny Damayanti , Siti Syarah Reyma , Ali Silao , Manny Vailoces , Nataliap Handayani , Aviani Primasari , Guerrero Emman Carandang , Lucelle Zuniga , Hatiti Alfianti , Emman Carandang , Katrina Hutagaol , Hafizh Baihaki , Syeda Ayesha Ikram , Aricio Fortes , David Guerrero , Mukund Olety , Ganti Sebelum Menghantui , Regie Ucang , Meda Cruz , Ismaniar Kurniasih , Moksa Jiwadana ,

BBDO Indonesia & Guerrero joined forces with Sweety on a new campaign

BBDO Indonesia & Guerrero joined forces with Sweety on a new campaign
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South Africa , Jakarta Raya , El Salvador , Ezra Nathanael , Kimberly Clark Softex , Zeth Pascual , Wenny Damayanti , Siti Syarah Reyma , Ali Silao , Manny Vailoces , Nataliap Handayani , Aviani Primasari , Guerrero Emman Carandang , Lucelle Zuniga , Hatiti Alfianti , Emman Carandang , Katrina Hutagaol , Hafizh Baihaki , Syeda Ayesha Ikram , Aricio Fortes , David Guerrero , Mukund Olety , Ganti Sebelum Menghantui , Fikri Damis , Regie Ucang , Meda Cruz ,