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A campaign released by BBDO Indonesia, Guerrero and Greater China for Sweety Silver Pants touches upon Indonesian folklore beliefs that a monster may come and steal away crying babies
There is a belief in Indonesia that when a baby cries continuously, a monster may come and steal it away. Local diaper brand Sweety Silver Pants has launched a new campaign that puts a contemporary twist on these ancient, well-known myths. Ghoulish monsters have been given a ‘Baby Yoda’ transformation as the campaign urges parents to change their baby’s diapers in a timely manner. ....

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