Makers of snacks, munchies and soft drinks said they saw a 25-30% surge in sales of such impulse categories on Sunday compared to regular weekends, especially of bigger, sharing packs, on e-commerce platforms. "Sales orders of large packs started to pick up around 12 noon onwards, as people began to stock up for the evening to watch the match indoors with friends and family," said a sales executive at a cola company.
India Business News: MUMBAI: From ACs to beauty products and even snacking items, consumers are increasingly going online to fill their shopping carts as heatwaves nudge t.
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While e-commerce and quick commerce companies say they are offering cold drinks, have set up rest points and have medical help at hand, delivery persons doing the rounds in this sweltering heat tell a different story