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Here's Why The Omega Tie-up Was A Branding Mistake: A Former Swatch Marketer Weighs In

Omega recently partnered with Swatch for the launch of a co-branded budget watch. It was an instant sell-out. But Dominique Touchaud, the former director of global advertising for Swatch and current founder of Shokunin Marketing, argues the deal missed the mark. ....

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