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The classics: Origin of the species – 35 years of Sylvanian Families and counting
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Epoch making toys launches first Aquabeads loyalty scheme in support of indie retailers – ToyNews
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Epoch making toys has launched its first loyalty scheme for its arts and crafts brand, Aquabeads, with a ‘Bonus Beads’ loyalty campaign that will earn customers a free ‘Fantastic Starter Set’ worth £9.99.
The initiative aims to demonstrate the importance of shopping locally, supporting independent retailers, while also recognising the dedication of the brand’s customers and rewarding them for it.
Suzie Howes, marketing manager at EPOCH making toys, commented: “We’re really excited to launch our first ever loyalty programme for Aquabeads and reward customers for their enthusiasm for the brand. Arts and crafts has seen a huge rise in popularity over the past year, offering children hours of fun, a sense of accomplishment and the chance to be creative.
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Having celebrated its 35th anniversary throughout an historic chapter in modern history, for Sylvanian Families, 2020 will be a year never to forget. ToyNews celebrates this classic toy brand with a walk through its history, its plans for the future, and why 2021 will be a big year for the families of the forest
Three and a half decades on from its first emergence, and Sylvanian Families wouldn’t be the brand it is today without the remarkable story it has to tell. A brand that has, at one time or another, been attached to some of the biggest names in the toy industry, to be of the Sylvanian family is to share a rich heritage spanning cultures and generations.