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Functional foods and their appeal to consumers

Functional foods and their appeal to consumers

Functional food brands face a range of challenges, from taste to health claims, in order to get their products to appeal to consumers, and educate them about product potential.

Food as medicine: The functional ingredients promising health and wellness

With ‘wellness’ meaning different things to different people, what exactly do consumers want from functional food and drink? Join us at FoodNavigator’s upcoming digital summit Positive Nutrition 2024 to find out.

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