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Hero Vired will not invest in traditional mediums as we were born digitally, says Sushma Bharath Discussing how the newly launched edtech platform seeks to invest purely in digital channels, Bharath, Head of Programs and Marketing at Hero Vired, talks about its IPL spending and plans to increase investment in content marketing. It also plans to invest in programmatic channel-based ads to become a lot more transactional in the near future Sushma Bharath The Covid-19 pandemic has given tailwinds to the growing edtech sector, which is now expected to touch $3.5Bn by 2022. Bullish on the sector s long-term potential, Hero Group has invested $10 million in its edtech venture Hero Vired, which aims to disrupt the highly competitive sector with its premium, personalised and high-engagement learning experiences. ....
Hero Group forays into edtech with 'Hero Vired' indiantelevision.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from indiantelevision.com Daily Mail and Mail on Sunday newspapers.