In a new chapter in “The Routledge Companion to Marketing and Feminism,” Marketing Professor Susan Dobscha argues that the widespread use of war metaphors to describe climate change has done little to advance sustainability issues. A more effective strategy, she contends, would incorporate.
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Burger King s Women belong in the kitchen ad is a cautionary tale, experts say
Emily Heil, The Washington Post
March 8, 2021
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Burger King signage outside its restaurant in Toronto. Burger King is a global chain of hamburger fast food restaurants headquartered in Florida, United States. (Photo by Roberto Machado Noa/LightRocket via Getty Images)Roberto Machado Noa/LightRocket via Getty Images
Burger King on Monday served up more than just a whopper of a controversy when it announced an initiative aimed at getting more women into the culinary field. It offered a case study in what not to do when promoting a social cause, marketing experts say.