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Burger King Just Apologized For Their International Women s Day Message Kristin Salaky
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Burger King apologized this week for its International Women s Day campaign touting a scholarship fund for female chefs with the message that women belong in the kitchen.
The fast-food chain stirred up controversy first with a Twitter thread from Burger King UK with the controversial message, followed up with the condition: If they want to, of course. Yet only 20 percent of chefs are women. We re on a mission to change the gender ratio in the restaurant industry by empowering female employees with the opportunity to pursue a culinary career.
Burger King s Women belong in the kitchen ad is a cautionary tale, experts say
Emily Heil, The Washington Post
March 8, 2021
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Burger King signage outside its restaurant in Toronto. Burger King is a global chain of hamburger fast food restaurants headquartered in Florida, United States. (Photo by Roberto Machado Noa/LightRocket via Getty Images)Roberto Machado Noa/LightRocket via Getty Images
Burger King on Monday served up more than just a whopper of a controversy when it announced an initiative aimed at getting more women into the culinary field. It offered a case study in what not to do when promoting a social cause, marketing experts say.