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Santa cruz is a northern california beach town with a reputation for great surfing. catching the waves here is so popular the locals call their town surf city. you look around. you see surf city barbershops cafe everything everywhere. bruce noland is a third generation. we sell a lot of t-shirts sunglasses bikinis, men s shorts, i thinks for the beach. a few years ago bruce dashed off a t-shirt and moved letters around. santa cruz california let s throw aww onusa on the bottom. as soon as that happened it caught the attention of a surfing company 400 miles to the north and his mother was very ....
Upset. she came to us with a letter. she wasn t sure what the letter was about. the letter threatening litigation claimed that huntington beach, california, also a popular surf town owned the trademark surf city usa. christina glyn helps local businesses. we sat down in the conference room. we red the letter. it was a cease and desist letter asking her to cease selling t-shirts emblazoned with the logo santa cruz surf city usa. you must agree to cease selling or in any other manner using the suv city usa marks. so what that s saying in plain english, unless you cease and desist immediately, we oar going to sue you. he s also a santa cruz ....