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Detailed text transcripts for TV channel - MSNBC - 20150719:11:32:00

Santa cruz is a northern california beach town with a reputation for great surfing. catching the waves here is so popular the locals call their town surf city. you look around. you see surf city barbershops cafe everything everywhere. bruce noland is a third generation. we sell a lot of t-shirts sunglasses bikinis, men s shorts, i thinks for the beach. a few years ago bruce dashed off a t-shirt and moved letters around. santa cruz california let s throw aww onusa on the bottom. as soon as that happened it caught the attention of a surfing company 400 miles to the north and his mother was very ....

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Detailed text transcripts for TV channel - MSNBC - 20150719:11:41:00

it s unclear if she did an actual trademark search or she went to the secretary of state. they re two different things. one is you re looking at trade name. the other, a trademark. you have to look beyond your statement there s a patent and trademark office. they have a website. to look there, you ll see its connected. the ted stevens act gives them more or less the exclusive right to use the word olympic. what i m getting is start with a basic search. whether you re naming a product or putting something on a t-shirt or specifically getting something. for the first two, hire an ....

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Detailed text transcripts for TV channel - MSNBC - 20150719:11:38:00

Frustrating. i consider myself fairly intell subsequent and i missed this. it s gone. i m not going to dwell. it s not going to benefit me. you certainly do not ever want to be in a situation those business owners were in so let s dive into the subject a little bit more. rhett barney is an attorney at lee man & hayes. great to see you, rhett. hi how are you doing? you know what scares me about this piece is there s some obvious violations of someone else s ip right, so i wouldn t start a computer company and name it apple. but in these two cases it was relatively subtle, i think, from the small business owner s point of view. in the t-shirt one, let s take that first, they didn t name their company surf city usa. they made a t-shirt. ....

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Detailed text transcripts for TV channel - MSNBC - 20150719:11:33:00

Upset. she came to us with a letter. she wasn t sure what the letter was about. the letter threatening litigation claimed that huntington beach, california, also a popular surf town owned the trademark surf city usa. christina glyn helps local businesses. we sat down in the conference room. we red the letter. it was a cease and desist letter asking her to cease selling t-shirts emblazoned with the logo santa cruz surf city usa. you must agree to cease selling or in any other manner using the suv city usa marks. so what that s saying in plain english, unless you cease and desist immediately, we oar going to sue you. he s also a santa cruz ....

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Detailed text transcripts for TV channel - MSNBC - 20150719:11:39:00

And so do you need to check every time you print something? every product you consider? i don t think it s necessary you check every single time but the world we live in now and the way commerce is really going, it makes it a lot easier for your products to make their way across various market places. so maybe 15 or 20 years ago the surf city usa would have stayed within the community but with the internet. they ended up working their way down. what do you do so you don t end up in that situation if you re printing a t-shirt or you have a new lipstick that you were naming something or you know, a flyer with something on it. yeah, yeah. so just starting very basically you just want to go online and see what other people are doing. we call it a clearance search. you look and you start with google and you work your way through yahoo! and you go to ....

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