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Yacht client experience study | SuperYacht Times


9 June 2021 | 13:45 (UTC)
Monaco-based academics, Dr Phil Klaus and Dr Annalisa Tarquini, from the Phil Klaus Institute and the International University of Monaco respectively, have conducted research into the experience of yacht ownership and charter, from the client s perspective. This is the first study of its kind, looking into the experience of superyacht ownership, to determine where the experiential highlights lay – looking particularly at planning, purchase, ownership and charter.
Photo: Charl van Rooy / SuperYacht TimesThe aim of this is to assist professionals in the superyacht industry, be it builders, brokers or designers, in their customer service experience, by finding out from the consumer, where their motivations and priorities lay. They wrote, “Our research builds the foundation for managers to design a customer journey map for their clients, addressing all emotions and generating ultimate positive memories and value.” ....

Phil Klaus , Annalisa Tarquini , Charl Van Rooy , International University Of Monaco , Phil Klaus Institute , International University , Yacht Show , Superyacht Timesthe , Superyacht Timeslooking , Superyacht Timesdespite , Superyacht Timesa , Superyacht Ownership , பில் கிளாஸ் , சார்ல் வேன் ரூய் , சர்வதேச பல்கலைக்கழகம் ஆஃப் மொனாக்கோ , சர்வதேச பல்கலைக்கழகம் , படகு காட்டு ,

68m Explorer yacht Ragnar in Viareggio | SuperYacht Times


Written by
5 May 2021 | 06:00 (UTC)
Photo: Charl van Rooy / SuperYacht TimesA former Icebreaking Multipurpose Support & Supply Vessel (IMSV) built in the Netherlands in 2012, today the explorer yacht
Ragnar operates as a luxury charter yacht and has been kitted out by Icon Yachts as the ultimate Viking-inspired off-road yacht. Currently for sale at €69,500,000, her redesign was done by the English studio RWD. Take a tour on board the yacht here.
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Charl Van Rooy , Superyacht Timesa , Icebreaking Multipurpose Support , Supply Vessel , Aicon Yachts , Explorer Yacht Ragnar , சார்ல் வேன் ரூய் , விநியோகி கப்பல் , ஐகான் படகுகள் ,

MarineMax CEO Brett McGill on the future of the industry giant


MarineMax CEO Brett McGill on the future of the industry giant
1 March 2021 11:30
Business
Georgia Tindale
When news broke in July 2019 that Fraser had been acquired by the US’ largest boat dealer, MarineMax, from the Azimut|Benetti Group, the superyacht industry sat up and took note. Here, we sit down with CEO Brett McGill to learn what is next in the pipeline.
Photo: MarineMaxNot only did the move add the Benetti Class of yachts to MarineMax’s motor yacht offering, but also “dramatically increase [MarineMax’s] presence and strength in the strategically important superyacht category ” according to a statement released at the time from CEO Brett McGill. And, as if that wasn’t enough to get the industry talking, MarineMax hit the headlines once again through its purchase of brokerage house Northrop & Johnson in July this year.  ....

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