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9 June 2021 | 13:45 (UTC) Monaco-based academics, Dr Phil Klaus and Dr Annalisa Tarquini, from the Phil Klaus Institute and the International University of Monaco respectively, have conducted research into the experience of yacht ownership and charter, from the client s perspective. This is the first study of its kind, looking into the experience of superyacht ownership, to determine where the experiential highlights lay – looking particularly at planning, purchase, ownership and charter. Photo: Charl van Rooy / SuperYacht TimesThe aim of this is to assist professionals in the superyacht industry, be it builders, brokers or designers, in their customer service experience, by finding out from the consumer, where their motivations and priorities lay. They wrote, “Our research builds the foundation for managers to design a customer journey map for their clients, addressing all emotions and generating ultimate positive memories and value.”

Phil klausAnnalisa tarquiniCharl van rooyInternational university of monacoPhil klaus instituteInternational universityYacht showSuperyacht timestheSuperyacht timeslookingSuperyacht timesdespiteSuperyacht timesaSuperyacht ownershipபில் கிளாஸ்சார்ல் வேன் ரூய்சர்வதேச பல்கலைக்கழகம் ஆஃப் மொனாக்கோசர்வதேச பல்கலைக்கழகம்