On November 1, 2022, the Centers for Medicare and Medicaid Services (CMS) finalized new policies related to remote therapeutic monitoring (RTM) services reimbursed under the Medicare program.
Westpac takes a new approach to reflect unpredictable life events
March 8, 2021 9:56
Westpac has taken a new approach to its brand with a campaign that takes the highs and lows of life and puts them into fantastical settings, with a brighter colour palette, animation, flying cars, and a different tone of voice.
Reflecting the unpredictable and eventful nature of life, the campaign from DDB Sydney, also marks the evolution of Westpac’s ‘Help’ platform by delivering the message, ‘that’s why we help’.
While created to have a broad appeal amongst Australians, younger customers were at the front of mind in the campaign’s development.