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Westpac takes a new approach to reflect unpredictable life events
March 8, 2021 9:56
Westpac has taken a new approach to its brand with a campaign that takes the highs and lows of life and puts them into fantastical settings, with a brighter colour palette, animation, flying cars, and a different tone of voice.
Reflecting the unpredictable and eventful nature of life, the campaign from DDB Sydney, also marks the evolution of Westpac’s ‘Help’ platform by delivering the message, ‘that’s why we help’.
While created to have a broad appeal amongst Australians, younger customers were at the front of mind in the campaign’s development.
Westpac
Westpac has launched its new brand campaign, created by DDB Sydney highlighting life’s eventful moments where all the surprise, excitement, vulnerability, and challenges can lie; in moments both big and small.
Westpac Group Head of Brand, Advertising and Media, Jenny Melhuish said: “Our new work builds on our ‘help’ series, which focused on those really big life moments like starting a business or separating from a partner, and extends to those smaller eventful moments such as losing a phone, starting a new relationship, or getting your first pay cheque. We want to show Australians that we understand life is made up of these big and small moments – and as they need us, we are here to help.
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