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welcome back to cnn newsroom. i m jim acosta in washington. new this hour. dramatic new details about the unidentified object shot down by fighter jets just miles off the coast of alaska yesterday. unlike the chinese spy balloon last saturday, this demanded more immediate action yesterday. officials say it was flying much lower at 40,000 feet making it a dangerous potential threat to civilian aircraft. now we are learning u.s. military pilots who approached the craft have given conflicting accounts of what they saw. this new report coming in from cnn national security reporter natasha bertrand. this is interesting. this is kind of unusual that these pilots saw different things and that is sort of, i guess, adding to the mystery of all of this. not even the pilots were able to identify what they saw. just to take you back for a sec. on thursday the u.s. defense officials sent f-35 fighter jets to try to figure out what this object was flying around near alaska. those ....
Getting better, you re absolutely right, that s what the numbers say. that s true, we haven t, i mean, it does seem like the games are getting tighter and it is more fun to wactch. the commercials, what can you tell us about how expensive the commercials have gotten. if we go to the slide on how expensive the commercials have gotten, what s very interesting is essentially what you see is this year, a 30-second ad, get this, it is going to cost $7 million, the cost of a 30-second ad. inflation adjusted. compare that to where we were at super bowl 1. inflation adjusted. it was just $383,000. so this year my goodness gracious, i wish i had had the money back then. maybe my father might have invested in a family business. you would have gotten so much more for your dollar, jim. no question about it. i have to think, super bowl 1, an ad costing $383 million. ....