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IHeartMedia to buy Triton Digital from E.W. Scripps: WSJ

By Reuters Staff
2 Min Read
(Reuters) - IHeartMedia Inc said on Wednesday it would buy E.W. Scripps Co’s Triton Digital for $230 million, giving the U.S. radio company access to audio advertising technology as it focuses on its podcast business.
The San Antonio, Texas-based company has been investing in its podcast platform as it grapples with competition from Apple Inc and Spotify Technology SA.
It bought podcast analytics provider Voxnest in October last year and earlier acquired Stuff Media LLC, owner of the “Stuff you should know” program that is deemed the first podcast ever to reach the mark of 500 million downloads on Apple Podcasts. ....

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IHeartMedia to buy Triton Digital for $230 million in podcast push

IHeartMedia to buy Triton Digital for $230 million in podcast push
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2021 in Podcasts: What Changes Await the Industry This Year?

2021 in Podcasts: What Changes Await the Industry This Year?
vulture.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from vulture.com Daily Mail and Mail on Sunday newspapers.

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