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Podcasting Is Booming. Will Hollywood Help or Hurt Its Future?
A frothy adaptation market is just one sign of the rapid evolution of the industry. But some worry that big money will stifle the D.I.Y. spirit that has driven much of its success.
Once seen as a marginal forum for comedy, tech talk and public radio programming, podcasting is one of the hottest corners in media, with Hollywood hungry for TV and film adaptations.Credit.Hudson Christie
Feb. 25, 2021
In November, production began in Los Angeles on a new series with the trappings of a potential hit.
“Unwanted” is a buddy action comedy told with a wink, part “Beverly Hills Cop” homage and part Seth Rogen-esque genre sendup. It stars Lamorne Morris (“Woke” and “New Girl”) and Billy Magnussen (“Game Night”) as slackers who stumble on criminal intrigue in between bong hits, and its script is stocked with gross-out humor. (Sample line: “When I told you I dropped my phone in the toilet, that wasn’t the
By Reuters Staff
2 Min Read
(Reuters) - IHeartMedia Inc said on Wednesday it would buy E.W. Scripps Co’s Triton Digital for $230 million, giving the U.S. radio company access to audio advertising technology as it focuses on its podcast business.
The San Antonio, Texas-based company has been investing in its podcast platform as it grapples with competition from Apple Inc and Spotify Technology SA.
It bought podcast analytics provider Voxnest in October last year and earlier acquired Stuff Media LLC, owner of the “Stuff you should know” program that is deemed the first podcast ever to reach the mark of 500 million downloads on Apple Podcasts.
By Reuters Staff
2 Min Read
(Reuters) - IHeartMedia Inc said on Wednesday it would buy E.W. Scripps Co’s Triton Digital for $230 million, giving the U.S. radio company access to audio advertising technology as it focuses on its podcast business.
The San Antonio, Texas-based company has been investing in its podcast platform as it grapples with competition from Apple Inc and Spotify Technology SA.
It bought podcast analytics provider Voxnest in October last year and earlier acquired Stuff Media LLC, owner of the “Stuff you should know” program that is deemed the first podcast ever to reach the mark of 500 million downloads on Apple Podcasts.