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Shah Rukh Khan roped in for Streax Shampoo Hair Colour brand

Shah Rukh Khan roped in for Streax Shampoo Hair Colour brand
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Shah Rukh Khan roped in for Streax Shampoo Hair Colour brand : Bollywood News

Bollywood Hungama
Bollywood Hungama News Network
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Actor Shah Rukh Khan, who is busy with the shooting schedule of
Pathan, has been roped in for Streax. He partnered with the brand for Streax Shampoo Hair Colour. The campaign was unveiled on April 5 as the TVC motivates men to colour their hair in an easy way.
“I loved the idea of inspiring confidence in people. The fact that it can be done with something as simple and easy like using a hair colour is really cool. It was great to be associated with Streax and I enjoyed the creative process,” Shah Rukh Khan said in a statement. ....

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Streax Vasmol Brands are positioned to take competition head on Manish Chabbra CEO MD HRIPL

BW Businessworld
Streax & Vasmol Brands are positioned to take competition head-on: Manish Chhabra, CEO & MD, HRIPL
The Rs 600 crore-plus Hygienic Research Institute of India (HRIPL), the makers of hair colour brands Streax and Vasmol sees the business making up for the COVID19-related disruptions in FY-22, Manish Chhabra, CEO & Managing Director, HRIPL tells BW Businessworld.
Photo Credit :
Please share the performance of HRIPL in the past 3 years - pre-covid and the current year post-covid
HRIPL has been growing at a CAGR of 16%+ from the last 3 years and maintained a double-digit EBITDA margin, with most of the brands maintaining leadership positions in their respective categories. Super Vasmol 33 Kesh kala and Vasmol Kali Mehendi have always maintained their number 1 position in the market whereas Streax Shampoo Hair colour maintains close to the number 2 position and has been growing at a CAGR of 25%+ even in the post Covid-19 scenario. ....

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