While they offer the confidentiality that patents lack, relying on trade secrets to protect intangible assets comes with a degree of risk. A clear divide in opinion among this year’s Strategy 300 Global Leaders prompts a closer look at why some experts champion trade secrets over patents and why some insist that one cannot replace the other
All companies have intellectual property (IP). The type of assets and IP rights and how to leverage them will vary based on industry and business goals. The
All companies have intellectual property (IP). The type of assets and IP rights and how to leverage them will vary based on industry and business goals. The
Like so many aspects of business, culture is the foundation. And since innovation is by nature always evolving, competitive advantages are only sustainable