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Mumbrella360: Ehrenberg-Bass Professor says you re poorly branding if you re focusing on assets over your brand

Mumbrella360: Ehrenberg-Bass Professor says you re poorly branding if you re focusing on assets over your brand
mumbrella.com.au - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from mumbrella.com.au Daily Mail and Mail on Sunday newspapers.

Research professor of marketingBass institute professor jenni romaniukEhrenberg bass instituteProfessor jenniResearch professorAssociate directorJenni romaniuk

GBK Collective Further Bolsters Expertise in Analytics and Marketing Mix Modeling, Adds Dr Dominique Hanssens as Strategic Advisor

GBK Collective Further Bolsters Expertise in Analytics and Marketing Mix Modeling, Adds Dr Dominique Hanssens as Strategic Advisor
apnews.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from apnews.com Daily Mail and Mail on Sunday newspapers.

United statesUnited kingdomDominiquem hanssensDavid hendersonEric bradlowRandall lewisJeremy korstDominique mike hanssensPurdue universityResearch professor of marketingStorybound communicationsWharton schoolUniversity of antwerpWells fargoBritish telecomMarketing department