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The Deals: UMG to Write 'Prescription Music'

The Deals: UMG to Write 'Prescription Music'
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Super-premium Tolago Hard Seltzer, Created by Talent Collective, Comes Out of the Gate Strong to Set New Category Paradigm

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LOS ANGELES, Jan. 15, 2021 /PRNewswire/ Tolago Hard Seltzer was conceptualized late in 2019 and - pandemic notwithstanding - was canned less than nine months later, in August 2020. The accelerated launch was an incredible feat for a small, ambitious team, and included creating the concept, formulating the juice, designing packaging, sourcing everything from fully recyclable aluminum cans to 100% organic, fair trade agave nectar, lining up all commercial partnerships, creating an e-commerce presence, and launching to capture the attention of highly sought-after California consumers.
Tolago is based on all-natural ingredients, including ethically sourced fresh fruit juices, pur?es, and natural botanicals from California, as well as fair-trade certified 100% organic agave nectar from Mexico. ....

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