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Mortgage Fintech Firm FirstClose Acquires HomeScout


Inman Connect
Mortgage fintech provider FirstClose announced its acquisition of newly formed HomeScout Tuesday, saying it would create a one-stop solution for finding loan officers and real estate agents. 
FirstClose acquired Reflect Resources, DBA Moxie Consulting, and Home Buyers Marketing, combining both companies to form HomeScout as a wholly-owned subsidiary of FirstClose. With this acquisition, the company hopes to transform real estate engagement for the consumer, lender and real estate agents.
HomeScout will bring together various services to the mortgage and title industries, including purchase and portfolio business solutions, lead generation, lead qualification, agent match, monitoring and a real estate referral network, bringing marketing engagement to the forefront leveraging property data and insights. HomeScout provides a consumer-facing real estate experience to find a home, find a loan and find a real estate agent. ....

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