ASDA launches new feature in dozens of stores after successful trial. Picture: ASDA Supermarket chain Asda have launched a new feature in dozens of their stores across the country following a successful trial. As part of its commitment to sustainable fashion, George at Asda has announced it will be launching a new second-hand vintage fashion range in its stores, giving a new lease of life to pre-worn garments. In partnership with vintage fashion wholesaler ‘Preloved Vintage Wholesale’, the new concept will be rolled out across the UK, with customers able to buy vintage, retro and second-hand branded pieces, preventing thousands of tonnes of garments going to landfill each year.
Wed 28 Apr 2021 12.58 EDT
Asda is to begin selling secondhand clothing in its supermarkets as the vintage trend enters the retail mainstream.
The retailer is partnering with the specialist trader Preloved Vintage Wholesale to sell used clothing in 50 stores, including in Bristol, Birmingham, Edinburgh and Brighton, after a successful trial in its special sustainability outlet in Leeds.
Mel Wilson, head of sustainable sourcing at Asda’s George clothing and homewares brand, said: “We know that sustainable fashion is something that’s really important to our customers and colleagues. They’re passionate about us encouraging everyone in the UK to think about the issues of waste and how we can make fashion and textiles more circular, so that we really can reduce the number of garments that go into landfill.”
Asda launching vintage clothing range in Birmingham stores
Customers will be able to buy vintage, retro and second-hand branded pieces
Subscribe
When you subscribe we will use the information you provide to send you these newsletters. Your information will be used in accordance with ourPrivacy Notice.
Thank you for subscribingWe have more newslettersShow meSee ourprivacy notice
Asda is changing up its fashion range and launching a vintage fashion range at stores in Birmingham.
The supermarket, which has stores across Birmingham and the Black Country, is launching the new second-hand vintage range in the city after a successful trial in Leeds.
ASDA is selling pre-used items to supermarket shoppers
The supermarket giant s new service allows shoppers to buy second-hand products
17:36, 28 APR 2021
Updated (Image: Hull Daily Mail)
Sign up to FREE email alerts from our Money Saving Club NewsletterInvalid EmailSomething went wrong, please try again later.
Subscribe
When you subscribe we will use the information you provide to send you these newsletters. Your information will be used in accordance with ourPrivacy Notice.
Thank you for subscribingWe have more newslettersShow meSee ourprivacy notice
Supermarket giant ASDA has launched a unique new service in its UK stores.
George at Asda has announced it will be launching a new second-hand vintage fashion range in its stores, giving a new lease of life to pre-worn garments.