How to capitalise on the passion for pre-loved fashion
Drapers examines how retailers big and small can add second-hand, or preloved items to their offer.
A Preloved Kilo event
Buying second hand is more on trend for consumers than ever, for everything from furniture to fashion thanks to a burgeoning number of new “pre-loved” initiatives. Last week, global furniture retailer Ikea announced that customers can give back unwanted, assembled items in exchange for vouchers. The items will then be resold in its stores.
Second-hand clothes shopping has also evolved from a hobby for dedicated thrift store fans, to landing into the baskets of families doing the weekly food shop at supermarkets.
George at Asda to sell second hand clothes in stores across the UK
Asda has announced that it will be selling second hand clothing under the Preloved Vintage Wholesale label at stores in London, Bristol, Birmingham, Edinburgh and Brighton.
11:06, 2 MAY 2021
Asda recently announced it would be selling second hand clothes (Image: Stoke Sentinel)
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Asda to start selling second-hand clothes
The line is already available at 10 branches and is coming to another 40
Updated
Asda to start selling second-hand clothes
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Asda is to start selling second-hand clothes in shops across the country.
The new line of used, vintage and second-hand clothes will go on sale this month – with 10 supermarkets already stocking the range.
3 Asda stores to start selling second-hand clothing in Nottinghamshire Sustainable fashion is something that’s really important to our customers
Asda to sell pre-loved clothing (Image: PA)
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The trend for vintage clothing coupled with the need to save money and the environment has prompted an unlikely convert to the cause.
Asda to launch second-hand clothing range in 50 stores including North East branches
The supermarket giant says the collection will bring a new lease of life to second-hand clothing from this month – with 10 stores already stocking the line
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Asda is bringing in a new sustainable clothing line in stores nationwide - including some in the North East - following a trial last year.