While sustainability looms over most companies, a quick temperature check on the marketing landscape finds that organisations are not doing enough, even if there is meaningful progress.
The majority of marketing professionals feel they need to be braver and clearer in how they communicate sustainability to avoid greenwashing, but very few within the industry feel they have the capacity or knowledge to do so.
Led by the WFA, ten marketing and advertising organisations including Campaign will help measure the state of diversity, equity and inclusion in 33 markets worldwide. Take the survey now.