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Why 45% of brands use AI in their marketing strategies

As the use of AI in campaigns becomes increasingly prevalent, it comes as no surprise that 45% of brands are already using it in their marketing strategies while 33% have expressed intent to do so in the future. Brands utilising generative AI use it for content creation, personalisation, customer

Stephan-loerke
World-federation-of-advertising
World-federation
Ai
Enerative-ai
Kenai
Artificial-intelligence
Marketing-strategies
Vi-marketing-campaign
Marketing
World-federation-of-advertising

WFA Finds Media Taking A Backseat In Setting AI Strategy

WFA Finds Media Taking A Backseat In Setting AI Strategy
mediapost.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from mediapost.com Daily Mail and Mail on Sunday newspapers.

Stephan-loerke
World-federation-of-advertisers
World-federation

Are You The Drum And WFA's Next Global Marketer Of The Year?

Nominations are now open for The Drum and World Federation of Advertisers’ annual Global Marketer of the Year award.

Raja-rajamannar
Stephan-loerke
Cristina-diezhandino
Conny-braams
Marc-pritchard
Diageo
Unilever
Procter-gamble
Global-marketer
Keith-weed
Lubomira-rochet
Year-award

Second WFA global census shows no improvement on inclusion

Canada
Russia
Italy
United-kingdom
Japan
Ruth-mortimer
Stephan-loerke
Ed-gemmell
Jessica-macdermot
Tamara-daltroff
Diageo
World-federation-of-advertiser

Marketing Industry Fails to Make Progress With DEI According to New Research

Marketing Industry Fails to Make Progress With DEI According to New Research
adworld.ie - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from adworld.ie Daily Mail and Mail on Sunday newspapers.

New-zealand
Ireland
Netherlands
Sweden
Canada
South-africa
Brazil
Poland
Singapore
Slovenia
Spain
Japan