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"In the 1930s and 1940s, local surfers had trouble staying in the ocean for more than a half-hour, due to the frigid Alaskan Current turning their skin blue and rubbery," writes columnist Ross Eric Gibson. "They resorted to second-hand sweaters, sometimes treated with oil (a nerdy look for surfers), but they preferred 1890s wool bathing suits, which were 15ยข each at Goodwill. Then in 1959, Jack O'Neill opened his Cowell Beach surf shop where Dream Inn now stands."
"My mother Dana Potter, moved to Santa Cruz in 1948 to run a florist and nursery business on Ocean Street," writes columnist Ross Eric Gibson. "Her parents, Poppy and Hopie Potter, decided to join her, driving from Maryland to Santa Cruz in a 1949 Chevy, calling themselves the new '49ers. They bought a home on West Cliff Drive, a neighborhood with a small population and a large number of vacant summer cottages."