"My mother Dana Potter, moved to Santa Cruz in 1948 to run a florist and nursery business on Ocean Street," writes columnist Ross Eric Gibson. "Her parents, Poppy and Hopie Potter, decided to join her, driving from Maryland to Santa Cruz in a 1949 Chevy, calling themselves the new '49ers. They bought a home on West Cliff Drive, a neighborhood with a small population and a large number of vacant summer cottages."