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Fans and resellers wait in overnight lines for Stanley cups. Here's what's behind the craze

Collectors and sellers of the insulated tumblers, which were invented by William Stanley Jr. in 1913, suggest that the craze has been fueled by the manufacturer’s marketing strategy, the collaboration with popular companies like Starbucks, the designer colors and a sense that ownership conveys status and exclusivity. Influencers on TikTok and other platforms have contributed to the mania by posting catchy videos of the tumblers. ....

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