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AMC is about to make paying for theater seats more like booking an airline ticket

Beginning this Friday, AMC’s new Sightline pricing structure will introduce tickets that are cheaper and others that are more expensive.

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AMC Theatres Drop Controversial Variable Pricing After Pilot Test – Deadline

AMC Entertainment is dropping Sightline, a controversial variable pricing program for seating it announced earlier this year. The giant theater chain said today that after a pilot in three locations, it saw little or no increase in patronage of cheaper front row seating, despite a mode.

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AMC Entertainment Is Tweaking Ticket Prices Based On Seat Location – Deadline

The program called Sightline AMC will roll out this year.

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AMC Pivots Away From Sightline During Uncertain Time For Theaters

AMC Entertainment is pivoting away from its Sightline program. However finding new ways to lure patrons may become more important to the global box office.

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AMC abandons sightline priced seating in favor of an enhanced front row

AMC abandons sightline priced seating in favor of an enhanced front row
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