AMC Entertainment (NYSE:AMC) dropped its plans to charge customers variable prices for movie theater seats.
The company announced its “Sightline” pricing strategy in February and tested it out at select locations in three U.S. markets. The program .
After many pilot tests in select theaters, AMC Entertainment has decided to drop the Sightline pricing program set after seeing minimal results. Originally intended to draw in more finances due to near-bankruptcy from the pandemic, the program continued to show baseline profits. Earlier this year, AMC announced the
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AMC Entertainment is dropping Sightline, a controversial variable pricing program for seating it announced earlier this year. The giant theater chain said today that after a pilot in three locations, it saw little or no increase in patronage of cheaper front row seating, despite a mode.